Yet to make an appearance are Publisher-integrated Ads, which Brave hasn't described in detail other than to assert that they will be "private ads within their website." Brave said that this ad category would launch later this year. Three of those are cryptocurrency-focused as well, while the remaining pair are the media company Vice and the meal kit firm Home Chef. Braveīrave's BAT-and-ad pane lets users set contributions of the former and notifications per hour of the latter, among other things.Ĭurrently, User Ads come from the two ad networks and three cryptocurrency-centric companies featured in the previews that started in January, as well as five new advertisers. Out of the box, Brave distributes any accrued BATs automatically, "based on your attention as measured by Brave." Users can also "tip" specific sites or set up recurring monthly tips to favorite destinations. The concept might show viewers fewer ads - or none if they refuse to look at any - but that would be in large part because the TV maker would have to generate much less revenue to stay afloat than if it had also created the content by, for instance, building and programming its own ESPN.īy default, Brave will show two of these ads hourly, although users can change the setting from between one and five per hour. At some point, the TV manufacturer would exchange the IOUs for some of the cash generated by ad sales. The IOUs would be split between ESPN and other channels' programs the viewer tuned to and saw ads on. It's as if a TV maker came up with technology that erased ads from a program, say ESPN, when it showed on the screen inserted its own house ads into the ESPN show then credited owners of the TVs with IOUs for volunteering to watch those ads. Sites that, at least in Brave, receive no ad revenue because their ads have been blocked, get nothing except for any largess users dole out using BATs. They are separate and supplemental," even though they replace current ads in that the latter no longer appear in Brave but the former certainly do.īrave will hand over 70% of the revenue from User Ads to, well, the users - so the approximately 5.5 million users as of December will split that 70% - and keep the remaining 30%. It's because User Ads are so different that Brave can get away with saying, "Brave Ads do not replace current Web page ads. "When users click to engage with these notifications, they're presented with a full page ad in a new ad tab," Brave stated in an unsigned post on the company's blog. User Ads are unlike traditional website ads in that they're full-page displays that appear only after the user accepts an on-screen notification that one can be viewed. The tokens could be passed to publishers as support for their sites, or alternately the tokens could be exchanged for premium content or advanced features on a website.Ĭomplicating matters, Brave has decided on two categories of its ads-as-replacement-for-other-ads: one, named "User Ads," the other labeled "Publisher-integrated Ads." It's the former that launched last week. To internally monetize the model, Brave created BATs, which users earn for agreeing to view ads and other content. For that, Brave came up with the idea of replacing the erased ads with ads it sold. Brave's premise is that users want a browser that doesn't show the current kind of online ads but instead strips every ad from every page - scrubs ad trackers while it's at it - ala, say, Chrome or Firefox armed with a comprehensive ad blocker.īut Brave needed a business model, a way to pay the staff who produced and maintain the browser.
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